
Like a rebellious teenager in love with his own youth, thrilled by fresh experience and driven compulsively to shock his elders, Art Nouveau horrified the Victorians, frightened the Edwardians, and enjoyed itself immensely while doing it.
Art Nouveau’s time in the sun spanned roughly the period from the late 19th to the early 20th century. Some say, from the mid-19th century to World War I. Either way, it co-existed with the Victorians and the Edwardians in an unwanted and often volatile alliance. It vastly influenced Western art, architecture, metalwork, textiles, interior design and, of course, jewelry. Just as the Edwardians were known by their Garland jewelry, the advocates of Art Nouveau reveled in the fanciful, swirling line known as Whiplash, which celebrated the mysteries of nature, the sensual world and the female form. The traditional Victorians found it shameless and depraved. The Edwardian establishment decried it as decadent. Both were right. But then, therein lay the allure of Art Nouveau.
However, the Art Nouveau movement was no less a product of environmental and social pressures than were the Victorian and Edwardian movements. It simply reacted after its own fashion. It didn’t ignore the ramifications of the Industrial Revolution or the pregnant possibilities in science and technology; nor did it remain unmoved by the new archeological finds, the exotic flowers introduced from the East, the revolutionary expressions in all the arts, or the foreshortening of global distance brought on by improved communications and commerce. It simply co-opted the world’s best and revolted against the rest.

While the Edwardians indulged themselves with the costliest of gems and precious metals, the savants of Art Nouveau did more with less, employing inexpensive materials and artful stones. Horn and ivory were stained soft tints and polished, while colorful patinas enhanced metals. Though the movement incorporated diamonds, sapphires, rubies and emeralds into its designs, they were used as secondary accents to the more subtle colors of opals, moonstones, chalcedony, peridot, amethyst, aquamarine, topaz, demantoid garnet, and other gems. Baroque pearls dangled from pendants or brooches to represent pods or petals.
This movement also borrowed to full advantage the Japanese influx of art and artifacts taking England by storm. New or forgotten techniques of enameling included Cloisonné (cells filled with separate colors of enamel), Champlevé (small hollow areas of metal filled with enamel), Plique-À-Jour (gold chambers filled with transparent enamel for a stained glass effect), and Pâte-De-Verre (melted ground glass molded into complex shapes).


Materials and techniques aside, it was the motifs embraced by Art Nouveau that caused all the stir. Human, vegetal and animal forms shape-shifted together in a sensual consummation. Partially clothed women with flowing hair flaunted the new feminine freedom and eroticism. Nature lost her innocence and became a wanton, sinuous, passionate thing, an affirmation of youthful vigor and alarming suggestiveness. From the depths of the subconscious rose mythical and nightmarish dragons, chimeras, griffons, and the monstrous Medusa. Chameleons and serpents slithered across bracelets, scarabs of Egyptian mystical lore crawled over rings, sea horses and sea creatures gamboled off of pendants, dragonflies, butterflies, grasshoppers, bees and wasps fluttered on pins, while all manner of winged creatures from peacocks, swans and swallows to roosters, owls and bats soared from brooches. Fecund nature gave inspiration with her buds, seedpods, blooms and withering blossoms depicting natural cycles and the passing seasons. An expressive palette of verdant greens, delicate pinks, mauves, and lavenders highlighted by rich magentas or purples evoked Spring and Summer, deep reds and oranges mixed with earth tones denoted Autumn, and cool variations of blue and silver represented Winter. Art Nouveau’s philosophy appealed to the mind rather than the purse. Art Nouveau’s inner life disturbed the placid surface of Edwardian and Victorian self-assurance. Nothing gives the wealthy classes more angst than ambiguity. Art Nouveau was their worst nightmare.


Though it went by different names in different countries, the Art Nouveau movement affected most of its neighbors in the same way. In Britain it was known as The Arts and Crafts Movement, or the Liberty Style. It spawned the guilds and societies that promoted Art Nouveau throughout the nation. England, then the most powerful military and economic center of the world, sponged up the best of intellectual thought and drew the cream of the world to its shores. Japanese Art kick-started the movement and the Celtic influence stamped Art Nouveau with its indelible motifs of knots, curving lines and geometric interlacing. Designers like Charles Ashbee promoted the movement’s famous peacock motif; Arthur Lazenbury Liberty translated the esoteric designs into jewelry and became the catalyst for the movement that expanded throughout Europe and across the ocean to America; and William Morris followed the movement with his home furnishings. Unfortunately, staid England could take things only so far, regardless of its sexual subconscious being nudged by the likes of Oscar Wilde and Aubrey Beardsley. In truth, England in the end was too reserved to push the limits of Art Nouveau. That was left to France.
The French elevated the movement to its purest form. In fact, when Siegfried Bing converted his Japanese import shop into one that promulgated this new art, he called it La Maison de L’ArtNouveau, giving the movement the name it is known by today. Gothic, Rococo, and Japanese art styles all influenced the French sensibility. The excesses of Café Society, with its rampant, mind-expanding drug experimentation, probably influenced the movement even more. Not for nothing did jewelry suddenly abound with winged serpents, baleful Medusa and her writhing vipers, or the bizarre mating of animal, insect and human. The exotic Sarah Bernhardt wore these ornate designs on stage, while flamboyant dancers like Loïe Fuller, who employed diaphanous veils in her performances, and Cléo de Mérode, who let her hair flow free while dancing, celebrated the female mystique depicted in Art Nouveau jewelry. The French were then, as they are now, a contradiction. They could extol the beauty and artistry of La Belle Epoch so exalted by Proust, while greedily indulging their baser instincts at the horrific theatricals of the Grand Guignol. They could worship delicacy and taste in every form while club crawling through Montmarte for a glimpse of the sadomasochistic Apache Dance. High French society, as well as the demimonde, knew what it loved. And it loved Art Nouveau.
Rene Lalique was the greatest of the French designers to promote the movement. He used horn to its full advantage and employed exquisite enamel and glass, with moonstones and diamonds for sheen and sparkle. Jeweler Henri Vever and his designers Eugene Grasset and Etienne Tourette employed diamonds, rubies, emeralds and sapphires in profusion for their well-heeled clientele, making famous their combs of horn in organic motifs with plique-à-jour enamels and freshwater pearls. Georges Fouquet employed diamonds and flowing lines, Muca created impossible Byzantium designs with clusters of gem pendants, and Boucheron made sculptured pieces of chased enameled gold set with gems and pâte-de-verre.


In Germany the name was Jugendstil, so-called after the new art magazine Jugend (youth). Two versions of Art Nouveau developed in the Rhineland. One was ruled by the influences of English floral style, French style, Japanese art and naturalism. The other was a softened, geometric style that began as flowery motifs and gave way to an abstract, biomorphic style.
In Spain it was Modernismo, or Modernism, and it was mostly confined to architecture. Through the artistry of master jeweler, Luis Masriera, the winged French nymphs with flowers in their hair and all the other requisite motifs found their way into Spanish decoration, but chastely clothed and reconceived in respect to Spain’s rigorous religious principles.
In Austria, a sect broke from the traditions of the Vienna Academy and formed the Secessionstil movement. The cubic, rectilinear forms of their designs permeated art, architecture, and jewelry. Ultra-stylized flowers and leaves joined by long curving lines, silver and gold-plate set with cabochon agates, malachite and mother-of-pearl, gems with dark enamels or contrasting geometric patterns were not only manifestations of Art Nouveau, but precursors of a coming movement called Art Deco.
In Italy it was Stile Liberty; in Russia the movement manifested itself in the glorious eggs of Peter Carl Fabergé, and the whiplash lines of his bejeweled enamel pieces; in Scandinavia, designer Georg Jensen evoked the streamlined Art Nouveau style with Viking symbols and Nature motifs, creating silverware and jewelry with plump organic shapes accented with amber, garnet, citrine, malachite, moonstone and opal.
In the United States, Tiffany led the vanguard in Art Nouveau. The elder Tiffany sent the store’s gemologist, George Kunz, to travel worldwide and bring back the diamonds and gemstones so dear to the American heart. His son, Louis, traveled abroad to cultivate a taste for Oriental and Moorish art. On the home shores, Julia Munson Sherman developed the techniques for the famous enamels that would later be used in Tiffany’s signature jewelry. All this led to the distinctive spin that the house of Tiffany would put on Art Nouveau. A rival American concern, Marcus and Company, produced Art Nouveau jewelry with vibrant enamel colors and French floral motifs. But it was Chicago that would truly embrace the Arts and Crafts movement of England by incorporating the homegrown motifs of the American Colonies and Native Americans into the sensual style of Art Nouveau. The Chicago artisans used American themes, the floral motifs of France, and the peacock motifs of the English, and combined them with moonstones, amethyst, baroque pearls, aquamarines and opals. Many American manufacturers, including Clara Welles, William Morris, and Marshall Field got into the act, mass-producing silver and jewels in the Nouveau style and creating beautiful and affordable pieces for the working populace.
But, alas, the curtain rang down. While Art Nouveau created a lasting impression in design, and has seen a modified revival of sorts throughout the years, over-commercialism wore the movement out before it finally perished in the Juggernaut of WWI. Like Victorian and Edwardian cultures, the naïve romanticism of the movement could not withstand the ravages of 20th century reality.
