Kim Kardashian is raising her industry profile in a partnership with pascal mouawad to create a costume jewelry line for Bebe making its debut for holiday and a signature line for wider distribution in the spring.
“Designing {clothes for Bebe] inspired me so much” she said. ” I wanted to create an accessoru line that not only I would wear, but more importantly, my fans would wear. I read lots of comments on fashion blogs, twitter and Facebook about my line and I wanted to give the fans what they have been asking for”
Los Angeles-based Mouawad is known for his collaborations with heidi Klum and Erin Wasson, Nicole Richie and Jessica Simpson, among others.
“The celebrities are so involved in the process from design to promotion, and that is what makes the fans buy it,” he said. “House of Harlow 1961 is doing extremely well because it speaks about Nicole. The same will happen with Kim.”
Mouawad said kardashian’s line will be the most mass targeted in his portfolio, with the majority of the piceces retailing for less that $100. THe range is $25 to $250.
“We are not looking to bring high-end jewelry to the marketplace; we are targeting Middle America,” he said. “I see it in major department stores,those with 200 to 500 doors, and some specialty boutiques,”
Source – Pascal Mouwad Editorial Coverage
